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Alemré Hospitality Group
8 week campaign
Brisbane, Queensland
To celebrate Alemré Hospitality Group and their inaugural Sip & Savour Trail for New Years Eve, we created a host of content to help promote the event and encourage ticket sales.
The campaign was run over two promotional periods, Early Bird where tickets were discounted for 4 weeks and then a 4 week full price period.
The campaign was run in November 2022, and we helped develop a unique and engaging offering for Brisbane targeting multiple different audiences based on key demographics for the group.
DESIGN
PHOTOGRAPHY
SOCIAL MEDIA CONTENT
VIDEO DEVELOPMENT
COPYWRITING
CAMPAIGN LANDING PAGE
TAGLINE CREATION
We leveraged the customer insight that New Years is a time of new beginnings and an opportunity to make new memories.
Our copy centered on aspirational and personal feelings of joy and excitement for the campaign.
We featured three key audiences, couples, friends and mates.
These three audiences cover the typical New Years party group. We created scenarios to show what a New Years fun dining experience should look like while keeping the core “Tastes of the World” Alemré core proposition at the heart of the campaign.
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