Projects

Alemré Hospitality Group

A Sip & Savour Trail to celebrate New Years Eve 2022 at South Bank, Brisbane

8 week campaign

Brisbane, Queensland

To celebrate Alemré Hospitality Group and their inaugural Sip & Savour Trail for New Years Eve, we created a host of content to help promote the event and encourage ticket sales.

The campaign was run over two promotional periods, Early Bird where tickets were discounted for 4 weeks and then a 4 week full price period.

The campaign was run in November 2022,  and we helped develop a unique and engaging offering for Brisbane targeting multiple different audiences based on key demographics for the group.

Featured By

A night To Remember

DESIGN

PHOTOGRAPHY

SOCIAL MEDIA CONTENT

VIDEO DEVELOPMENT

COPYWRITING

CAMPAIGN LANDING PAGE

TAGLINE CREATION

Making memories is key

We leveraged the customer insight that New Years is a time of new beginnings and an opportunity to make new memories. 

Our copy centered on aspirational and personal feelings of joy and excitement for the campaign.

Fun Dining meets Inspiration

We featured three key audiences, couples, friends and mates. 

These three audiences cover the typical New Years party group. We created scenarios to show what a New Years fun dining experience should look like while keeping the core “Tastes of the World” Alemré core proposition at the heart of the campaign.

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