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Alemré Hospitality Group
4 week campaign
Brisbane, Queensland
We Partnered with Alemré Hospitality Group and the Urban Empire to create a Movember Campaign to support raising funds for groundbreaking health projects across mental health and suicide prevention, prostate cancer & testicular cancer.
The campaign was run in November 2022, and we helped develop a unique and engaging offering for Brisbane men, both within the company and the local community.
BRANDING
PHOTOGRAPHY
SOCIAL MEDIA CONTENT
VIDEO DEVELOPMENT
COPYWRITING
CAMPAIGN LANDING PAGE
TAGLINE CREATION
The artwork featured a QR code to increase the ability for donations. Natural lighting was used to enhance the “realness” of the campaign.
The campaign tagline was used across comms to tie in the with the “fun” angle of the Alemré Hospitality Brand.
A suite of Instagram Posts, Stories and Reels was created to help drive the campaign during the November campaign period.
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