The world is changing at an incredible pace, and the way we search, shop and buy online has changed significantly in the last decade, and it continues to change and evolve as new technologies become mainstream.
SEO can be a confusing and uninteresting topic for many business owners. And we can understand that. It does sound technical to a non-digital native. However, it’s an integral key for any established or startup business to understand. so we are going to do our best to unpack it for you, layperson style. Here goes.. (stay with us!)
Search Engine Optimisation (commonly known as SEO) is the digital service & art of optimising your website and content to increase the number of organic visitors. “Organic”, in digital terms, means a user that enters your site through a search engine (ie. Google, Bing etc) via their search query.
Here’s a list of 5 easy SEO tips to help optimise your ranking and visibility on search engines. Check these yourself to ensure you have these on your website to give yourself the best chance for higher rankings and improve your organic reach to find your audience.
1. Optimise Your Title Tags
A page’s title tag appears when you search for a page on Google. It’s the blue link in the search results and likely the first thing you will read on a listing.
Just like a news headline, your title tag is your first opportunity to show users what your content is about and to make a first impression. So your title tag must be crafted to attract, engage and convert. Search Engines use the title tag to identify the page and help decide what content or search queries are best to associate with your business.
Specific rules, such as length, use of relevant keywords, and avoiding duplicate titles across your website pages, must be considered. However, the most critical factor is creating a title tag that engages a user and entices them to click and visit your site whilst fulfilling their search intent.
2. Take Advantage of Branding Opportunities
Google your business name; it should be the first listing that shows up if you have SEO implemented on your website. Our homepage search listing on Google has “Experts in Brisbane Marketing & Creative Community • Awedience®”
If there is enough character space, it is beneficial to feature your brand at the end of the title. Including your branding can further convince users that your page is reputable and has trustworthy content, ultimately helping you get more clicks and visits to your website.
So what’s the best page title format to use? While there are many possibilities, it’s best to keep title tags simple, concise and highly relevant. Remember, if a visitor decides to visit your site, and your page fails to give them the information they were looking for in the first few seconds, you may lose them.
3. Optimise Your Meta Description
Your Meta Description is roughly 150 words explaining what a user can expect when visiting your webpage. For example, if you google Awedience®, our meta description is “”
Like your title tag, the Meta Description is crucial for your website’s rankings. Search engines “crawl” your website and use information in your meta description to determine what keywords your page should best index. The best practice is to craft and implement an individual meta description for each website page. Doing so will give you more keywords and reach a broader range of searcher intent.
Suppose you do not implement a meta description manually. In that case, it will take the first 150 characters on your webpage and use that to index your site, which may not give the search engines the correct information to index your website based on the keywords included.
4. Use Keywords Throughout Your Site
As mentioned in the Meta Description, search engines look or “crawl” for keywords to list your site in their search results.
Best practices for SEO include using keywords throughout your site. There are a few places to use them on the home page, such as in product descriptions and category names. More broadly, ensure you have relevant keywords throughout your site and consider creating long-form content like blogs or informational articles (just like this one) for your visitors.
The more information you give the search engines, the more they can understand your site, and you have a higher chance of ranking for a broader range of keywords.
5. Make Sure Your Website is Mobile Friendly
Depending on your industry and customers, your website nowadays generates anywhere from 50-80% of your visitation from a mobile device. It is critical to ensure that your website is optimised to be mobile-friendly, as search engines prioritise fast, mobile-friendly websites in search results. To keep your site quickly, ensure you optimise your image file sizes and limit the number of embedded media like video files etc.
Contact us today to help guide you with your SEO needs. We know this isn’t always easy as a small business owner but let our experts take care of the hard stuff so you don’t have to worry about it anymore.